Marco Lurati

Che effetto che fa!

AR application for VFX exhibition

- file://iwXqmbjdedYN1iLE

Abstract

The theme of the 31st edition of the Castellinaria - festival del cinema Giovane in Bellinzona, Switzerland, was the relationship between the special effects and the cinema.

To show that and communicate it to the visitors, in the exhibition that simulates the circular spaceship of "2001: A Space Odyssey", there were posters of the major movies that pushed forward the special effects in the movie industry.

With the support of iPads, visitors could get immersed in the movie's posters, thanks to augmented reality, and play the backstage video of the film to learn about the groundbreaking technics used for the special effects.

Datas

year

2018

scope

freelance, AR application

team

Edy Radice Studio it's

client

Castellinaria

event

31st edition of Castellinaria

about

Che effetto che fa!


process

The solution used has been to build an iOS application for iPad using Unity. The tracking system was based on Vuoforia, which allows us to load the tracker (in our case, the poster of the movies) and to detect them by using the device's camera on which the application was running.

In Unity for each tracker, various cut-out parts of the poster have been placed at different distances from the tracker itself to create the illusion of the characters on the sign popping out from the wall, giving the augmented reality effect.

The application has been built for only a few iPads for the public to visit the exhibition.


skills

< Back